The results are in, and you’re a:

INFLUENCER

This mature phase of business offers opportunities to enter new markets and distribution channels.

“When you fail to treat your customers well. . . you are sending your competition a very expensive gift!”

— Linette Montae

So what is my next step?

You have well-developed systems, strong leadership skills, and a steady supply of financial resources – your major concern is expanding while maintaining the spirit of entrepreneurship.

You’ve lowered your churn rate by creating customer experiences people can’t help but tell their friends about.

Now it’s time to double down on strategic partnerships and let other people’s prospects and customers in on what you have to offer.

Your biggest challenge is finding the right partners. You’ve spent countless hours nurturing relationships with those on your email list. You want to ensure it’ll be a win/win/win – you, your partner, AND all the clients and customers involved.

FOCUS: To earn a larger market share and discover new channels of profitable revenue generation.

#1 Consolidate revenue gains from rapid expansion

You have successfully scaled your business, done the strategic planning, developed a talented management team, and separated both financial and operational ownership from the company.

At this stage, the CEO Master faces the major risk of stagnation characterized by ignorance of innovation and sustainability in the development process. To combat the risks, you need to be adaptive – anticipating and affecting changes in the market.

#2 Control the future of your business

At this stage, many Masters hire a CEO to manage the challenges of an expansion. Other CEO Masters sell and move on to new horizons.

The CEO Master must determine their expectations from the business.

  1. Do I want to put in the time, money, energy, and effort to expand?
  2. Am I ready to quit and leave the business?

You do not need a cookie-cutter recommendation, and we don’t make them.

1.

Risk of Expansion

Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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This is a pivotal stage in a company’s life – it can grow into a big business, or it can fall prey to owner impatience.

Focus on OPERATIONAL EXCELLENCE.

Having a successful business model is not a guarantee the same model will work in a different location or with a different target market.

Before rushing to broaden your horizons, look at your resources and be realistic about the effort, cost, and potential returns of expanding.

If necessary, costs need to be cut, and budgets tightened to sustain cash flow.

2.

Performance Improvement

This stage is marked by rapid year-over-year growth and a solid core of employees who are trained and loyal.

Focus on SUSTAINABILITY.

Both operational and strategic planning is being done, and your systems are more refined and extensive.

You and the business have become reasonably separate, but the company is still dominated by your presence and possibly investor control.

To further expand the company, you must prepare your key managers to competently handle the challenges of a growing and complex business environment – without relying on you.

Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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3.

FUNDING EXPANSION

This stage is marked by predictable revenue, the acquisition of other business entities, and multiple product/service spinouts.

Focus on RESULTS.

In the face of growth and increasing distribution channels, create a streamlined plan to finance growth, put your energy into gaining a bigger market share as well as look for new profitable revenue opportunities.

Your company is prime for investors to buy because its consistent performance can reliably generate revenue in the future.

HOW you choose to expand will determine whether your company remains a thriving enterprise or a failed venture.

You do not need a cookie-cutter recommendation, and we don’t make them.

Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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