The results are in, and you’re a
DREAMER
You are still finding your way and you are not alone.
Building a business can be challenging, but it doesn’t have to be.
“You don’t have to know where you’re going to get there, but you do have to take action for movement to happen!”
— Linette Montae
So what is my next step?
You are motivated but need support with narrowing down your One Big Idea, knowing what to do next, and staying ultra-focused on the plan.
The CEO Dreamer faces three core hurdles:
Challenge #1: Trying to build on passion, experience, and skills.
Focus on laying a foundation strong enough to support your business structure. Passion Won’t Pay The Bills!
Challenge #2: Trying to build with limited money.
Focus on securing reliable money sources for ongoing business development. Sometimes a J-O-B is the funding source!
Challenge #3: Trying to do too much.
Focus on mastering the art of market acceptance and going after a one niche opportunity. Translation: Stop chasing bright shiny objects and buying easy buttons!
1.
GET CLEAR
Get clear on what and how your customers buy.
At this stage, you perform every task or have a few team members you supervise directly, and you do not have systems or processes to support your business activities.
Because this stage is highly volatile, your ability to be a flexible and nimble decision-maker is critical, or your business may die before it has a chance to bloom.
Release all attachments to a particular product or service and focus on market demand.
EXAMPLE: your restaurant specializes in dinner cuisines, but your traffic is higher at lunch time. The agile CEO Dreamer will pivot resources to serve a larger lunch time crowd.
2.
CREATE A PLAN
Create a realistic written business plan.
The CEO Dreamer’s journey often feels like one step ahead and two steps back but if you think your idea is feasible, you owe it to yourself to document your success roadmap.
And then Follow It!
Your business plan is designed to be a living document to objectively evaluate ideas, identify key target markets, set measurable milestones, analyze strategies, and explore new opportunities.
And it doesn’t have to be boring!
3.
TAKE THE NEXT STEP
Your biggest challenge is CLARITY.
Your biggest need is a PLAN.
As a CEO Dreamer, you must find customers and create the right products/services, or you may run out of capital and be forced to close.
FOCUS on answering these questions:
- Does my business idea fill a gap in the market?
- Who will buy my products/services?
- Can I consistently reach potential customers and deliver my products/services?
- How do I determine the best business model for me and my brand?
- Do I have the financial resources to grow from Dreamer to Builder?
- Is my business growth plan profitable?
Trusted Confidante & Profitability Strategist
🦋 you're not just a player. you're the one redefining the rules.
Dr. Linette Montae is Founder & President of Profitable Empires™ where they scale Profitable Authority™ for Multicultural Founders, Executives & Enterprises through their signature approach to executive branding, high-performance leadership, and workplace wellbeing.
What sets Dr. Montae apart is her mission to “shed the shoulds” of traditional rules and redefine success as being Happy, Healthy, and Wealthy.
When not hosting exclusive Legacy Influencer® events for Women CEOs, Dr. Linette Montae can be found making a difference in the lives of young women and teen girls. Through philanthropic initiatives, she provides them with the knowledge, tools, and opportunities to grow beyond their circumstances and rise as next generation leaders.
With 4 decades of experience and 5 advanced degrees, Dr. Montae's exceptional leadership impact has earned her numerous accolades, including Women of Power, 100 Women to KNOW in America, and induction into the International Hall of Fame.
In addition to her appointment to the Leadership Council of the esteemed National Small Business Association, Dr. Linette Montae is an award-winning results strategist, national speaker, and published author. Her expertise is highly sought after by international media outlets and respected publications.
