By now, you’ve probably heard the phrase that “Content is King” right?  Throughout all of the algorithm updates Google has released over the last six years – one thing has never changed.  Google loves to index fresh content. Content Marketing is an amazing strategy to...

Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part, it is because you’re not doing a good enough job of turning those...

You’ve done it – taken the plunge and entered the online world.  You are even using social media for your business. But I know you are wondering, “Do I really need to worry about online reviews from my customers?”  The short answer is YES! In today’s inter-web-driven...

Many business owners make the mistake of chasing after new leads and creating new opportunities without first making the most of the resources and opportunities they already have. If you have a website and you're focusing all of your energy on getting new people to...

(Skip reading and click here to watch "Getting Started With Evernote") What is Evernote? Evernote is a multi-platform system that enables you to keep all those post-its, to-do lists, and bits and pieces in one place. It’s a fantastic and now very commonly used tool...

The call to action (CTA) is an important element of marketing and sales. The purpose of the call to action is to motivate your prospects to do something specific. The goal is to help your target market solve a problem, as well as get them into your sales funnel. To...