The results are in, and you’re a:

BUILDER

Congratulations, you have products/services and a steady stream of customers.

Now, it’s time to double down on visibility. Marketing a business can be challenging, but it doesn’t have to be…

“If you want substantial changes to your profit margins, EXPECT that your actions will also need to be substantial.!”

— Linette Montae

So what is my next step?

Being visible and credible to your ideal customer will increase your revenue, grow your market share, and develop a consistently converting sales process.

The CEO Builder faces three core hurdles:

Challenge #1: Underestimating product/service time to market. Planning for everything to take twice as long and cost twice as much will help keep your business on the right track.

Challenge #2: Failing to balance startup demands. Establishing a customer base and market presence is just as important as tracking and conserving cash flow.

Challenge #3: Trying to build with limited money. Focus on securing reliable money sources for ongoing business development.

GET FOCUSED

As a CEO Builder, you are wearing all of the hats. And even if you’ve been able to outsource a role or two, you still have a lot on your plate.

Your biggest challenge is CONSISTENCY.

Your biggest need is REVENUE.

GOAL: To retain the current customer base and consistently build product/service offerings.

1.

GET FOCUSED

Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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GOAL: To retain the current customer base and consistently build product/service offerings.

#1 Examine the relationship between revenue and expenses.

At this stage, you remain synonymous with the business and the team functions mainly as implementors, rather than autonomous decision-makers. Development of systems is minimal, formal planning is cash forecasting, at its best, and the main objective is still survival.

A CEO Builder cannot remain at this stage for long periods of marginal returns – and is often faced with folding completely or selling the company at a considerable loss. Your actual expenses may even exceed the originally allocated budget, so this is not the time to tweak your products/services.

#2 Grow the size and profitability of the business.

  • Establish a market presence and a customer base
  • Control revenue and cash-reserve requirements
  • Recruit a team
  • Improve account management quality
  • Raise money

2.

FOOD FOR THOUGHT

  • Do I have enough customers to be a viable business?

  • Can my services compete in the marketplace?
  • Will my products be accepted in the market?
  • Can I reach potential customers, deliver my products, and become a profitable business?
  • Can I, at least, generate sufficient revenue to remain in business and continue to sustain growth to the point that my time and energy investments return?
Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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3.

TAKE THE NEXT STEP

Your biggest challenge is CONSISTENCY.

Your biggest need is REVENUE.

As a CEO Builder, you are wearing all of the hats. And even if you’ve been able to outsource a role or two, you still have a lot on your plate.

This stage is highly chaotic and characterized by self-doubt and turbulence, but being clear about the outcome you desire will allow you to confidently take action and remain steadfast in attracting customers, delivering the right products/services, and building brand identity.

Expound on this action step and really make it clear to them how to put into action. Because in that action, they will see results from the content you are serving and that makes all of the difference.

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