How to Turn Facebook Fans into Paying Customers
Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part, it is because you’re not doing a good enough job of turning those...
How Your Local Business Can Get More Online Reviews from Customers
You’ve done it – taken the plunge and entered the online world.  You are even using social media for your business. But I know you are wondering, “Do I really need to worry about online reviews from my customers?”  The short answer is YES! In today’s inter-web-driven...
Revealed: Here’s how to create lifetime customers
Many business owners make the mistake of chasing after new leads and creating new opportunities without first making the most of the resources and opportunities they already have. If you have a website and you’re focusing all of your energy on getting new people...
Our Favorite Way To Keep Track Of Everything Happening In Your Business
(Skip reading and click here to watch “Getting Started With Evernote”) What is Evernote? Evernote is a multi-platform system that enables you to keep all those post-its, to-do lists, and bits and pieces in one place. It’s a fantastic and now very commonly...
51 amazing calls to action that will increase profit margins
The call to action (CTA) is an important element of marketing and sales. The purpose of the call to action is to motivate your prospects to do something specific. The goal is to help your target market solve a problem, as well as get them into your sales funnel. To...
“Liking” Your Facebook Post Does Not Mean They Read It!
If you’ve been doing any kind of Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the...
Are you using gender-based price discrimination in your business?
Psychological pricing is a sales strategy based upon the belief that certain prices will influence a potential customer and is designed to help remove resistance to making a purchase, so the company can make more sales. There are a number of influencing factors that...
Planning Your Own Workout Program: The Basics
When it comes to getting fit or losing weight, having a long-term workout program planned out for months at a time, with goals to achieve along the way, will help you to stick with it. To come up with your program, you need to start with the basics to come up with...
